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Display ads: 300x250
While freelancing at HealthIQ we would design as many 300x250 ads as possible, we would run these ads to see which had the most conversions. From there we would eliminate ads that underperformed and make the other sizes on the ones that worked, slightly varying the message, CTA or imagery. All of these ads were created in Figma
HTML5 animated ads
If something performed extremely well, we would animate them, this set was designed in photoshop and brought over into Animate CC, then I edited the code to add the click tags.
Health IQ
About
HealthIQ is a life insurance broker that rewards its customer’s healthy lifestyles. i.e. People with higher income or have active lifestyles are more conscious about their health and will live longer.
What I did
I collaborated with a team of designers and marketers to create animated and static banners for GDN and direct buys on specific sites. I also created advertising for Facebook, LinkedIn, and Instagram.
Tools Used
Figma
Photoshop
Illustrator
Animate